Well chaps, it seems that "Burger Off", Brighton, UK, is trying to make the local folk cry tears of Chilli pain. Meet the Burger Off Chilli Challenge. The Challenge: Simply eat one of their notorious Chilli burgers. Drink what you want, do what you want. All you have to do is finish the burger. It sounds easier than it looks, I think these videos speak for themselves...
From: http://www.youtube.com/watch?v=yRjwPs76Z3U
Could you eat a whole burger? Usually, but when that burger can strip your face off in one bite would you reconsider? Believe it or not, this is Matt's SECOND attempt!!!
and
From: http://www.youtube.com/watch?v=UVZoqoBpflM
3 guys and 1 girl from Brighton take the hotest burger challenge in the world
SupersizedMeals.com
http://www.supersizedmeals.com/food/article.php/20090913-Burger_Off_4_Person_Chilli