Back in 2006 at the "Tailgating in the Upstate" show, Hardee's held a Thickburger eating competition. The person who could eat the most Thickburgers in 10 minutes scored a free grill and a years supply of Hardee's Thickburgers. The winner ended up eating 6 of them, but only after rolling them up into a ball and eating them afterwards! New Competitive Eating strategy? Interesting, but kinda gross...
From: http://youtube.com/watch?v=e3jnWfWbSR8
Hardee's Thickburger Eating Contest - Winner ate 6 1/3LB burgers!