Thorntons creates World's First Chocolate Billboard

Monday, April 09 2007 @ 03:41 pm UTC

Contributed by: Billy

[via Slashfood] Easter, a time for chocolate... lots and lots of chocolate! Thorntons, a Chocolatier in the UK recently created a 14.5ft by 9.5ft chocolate billboard, which was subsequently eaten in about 3 hours by passers by. Considering it took 10 people 300 hours to construct, knocking it over in 3 isn't too bad!

From: http://www.ananova.com/news/story/sm_2272287.html

An edible billboard made from pure chocolate was eaten in just three hours. Thorntons invited passers-by to tuck into the 14.5ft by 9.5ft sign in Covent Garden, London, reports the BBC. The Easter creation, a world first, was made of 10 chocolate bunnies, 72 giant chocolate eggs and 128 chocolate panels, each weighing 2kg.

[CONTINUED]

The billboard took three months to plan and 300 hours for the team of 10 to build and was expected to last a week.

"There was something for everyone from giant bunnies to hazelnut eggs," said chocolatier Barry Colenso.

"I had to give it a lot of thought. Special moulds needed to be made for the thicker-than-normal eggs. There was no chance for a dry run."

As the billboard was unveiled, 50 girls from the Brownies turned up on a chocolate finding mission.

"Their jaws dropped as they asked, 'Is it real chocolate?'" Mr Colenso said.

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