You can't get much more Aussie than "Weet-Bix", a breakfast cereal that's been around in Australia for years. So to celebrate Australia Day (January 26), I thought I should let everyone know about this great Aussie food challenge, "The Weet-Bix Challenge". The Challenge: To eat a dry Weet-Bix in 60 seconds or less. Much like the "Saltine Challenge" (more on that later), this Wheat-based biscuit cereal is VERY dry, and eating it without the assistance of milk, water, or any other fluid in 60 seconds is pretty much close to impossible. Enjoy the hilarity that is "The Weet-Bix Challenge", and Happy Australia Day everyone!

From: http://www.youtube.com/watch?v=3LvHrr7P99s